Short Film: Target Audience Profile

For all films it is important that you know who your target audience is. This provides you with a basic blueprint for what you should include in your film and what the main bulk of your audience will respond well to and more importantly what they won't respond well to. Therefore it is a very good idea to build up an audience profile for your target audience and that it what we are going to do in this post.

For our short film we are creating a horror film genre and therefore we will be making an audience profile for the horror genre. The majority of modern horror film fans are aged between 15 and 25 and thus we have decided to do our audience profile about that age group.
 
Facts:

• Working Life: Most will be in full time education or in a part time job with the emphasis been on their social life
• Social Life: Are the most likely to go out on a night with their peers, much of their income will be spend on nights out
• Home Life: Most will either still be living with parents, in student accommodation or in a rented homes - very few own their own property
• Finance: Most will not be in full time employment so finances come either from part time jobs, family or student loans 

Media Use:

• This generation tend to get most of their information from more modern forms of media i.e. TV, Internet
• When it comes to TV use most of this generation will tend to be drawn towards watching music channels, Sit-coms and sports (males)
• Internet use shows that this age group is the most likely to use social network sites such as Facebook, Myspace and Twitter etc
• This is also the age group that consumes the largest variety of music genre and therefore consumes the most music

Cinema habits:

• This age group are the most likely to go to the cinema with a group of friends, The average group size is 4
• While at the cinema 96% of this audience will watch the adverts at the beginning of the film
• They are most likely to go see a film within the first 2 weeks of its release with 72% of 15-25 year old's visits to the cinema to see a film that has been on release less then 2 months
• 23% of the age group are heavy cinema goers, this is classed as going to the cinema at least once a month

This information is taking from a Pearl and Dean Survey